“Woh Banda Pandit Hai”

A few days ago, a student using an online learning facility had a slip-up.

We all know what this is about, the girl gave the latest talk of the town in front of apparent 111 other people, who continuously prompted her to switch off her mic, but the young lady went on about “ye har meeting pe karte the”.

Soon, she was a trending subject throughout social media. All of the prominent pages, in a frenzy, started posting memes and reaction reels, as well as she went trending on Twitter with two hashtags dedicated to her.

And as we all know, that the newest marketing practice for various brands with their corporate handles on social media increases their reach by following the latest trends and memes, so did they now.

https://www.instagram.com/p/CLeAMIxhkKb/

Except I came across this particular promoted post a while ago, by NetMeds, a health and wellness blog. Their stance was pretty clear; someone’s mistake is not your trending post, in a belief that the person on the other end of the joke, presumably the girl, was somewhat victimised by the meme.

So here I am with this question in mind. Is the advent of memes based on people really as ethical, as effective it is?

I have no personal stand on the same because, at one level, we have to do anything to achieve greatness, as long as it is legal. The usage of the trending format has been highly effective for companies like Durex or even political parties like AAP, to help build clout, and eventually their sales.

On the other hand, people are literally getting arrested for making agenda-less jokes, but when a person’s actions are targeted in a quest to gain the support of a target audience, it is not labelled as propaganda?

Humour forms a very important part of society, but how does one regulate their humour when desiring a corporate outlook towards their product or service?

But then again, maybe the post by NetMeds in itself was a marketing strategy, kya pata